top of page
INSIGHTS
Business insights and articles written by
our team of world-class professionals
Search


Dora Puig Took Over Miami Beach With City Media Advertising
Client: Dora Puig, luxury real estate broker in Miami Beach Goal: Be seen by rich buyers and sellers all over Miami Beach and start more real, high-value conversations. Big Idea: Show up where people actually are Miami Beach is busy. People come to park, shop, eat, and have fun.We put Dora’s ads in the best city garages and busy spots so her brand showed up right when people arrived and had time to look. Why this works: Garages mean dwell time . People wait for elevators,
Hugues Tsion Morcillo
Dec 17, 20252 min read


Two Big Wins for New World Symphony in Miami Beach
Client: New World Symphony (NWS) When: October and January Goal: Get more people to see the concert dates and plan a night of music. What we did This season, we ran two simple, powerful ad pushes for the New World Symphony in Miami Beach. The first was in early October for “Denève: Beethoven’s Eroica.” The second is for January 17–18: “John Adams with Denève & Ólafsson.” We ran two ad pushes for NWS in Miami Beach: October 4–5: Denève: Beethoven’s Eroica January 17–18:
Hugues Tsion Morcillo
Dec 2, 20252 min read


Tyrex Takes Over Miami: A Powerful Outdoor Advertising Campaign Across PortMiami, Miami Beach & Downtown
In a city as vibrant and fast-moving as Miami, standing out requires more than just a good message, it takes strategic placement, precise execution, and access to the city’s highest-traffic locations. That’s exactly what Tyrex achieved through its latest outdoor advertising campaign with City Media Advertising , now displayed across PortMiami , Miami Beach , and Downtown Miami . This campaign is a perfect example of how out-of-home (OOH) advertising in Miami can elevate bra
Hugues Tsion Morcillo
Nov 14, 20253 min read


Zoo Miami at the Port and South Beach: Turning Arrivals Into Adventures
Zoo Miami launched an annual ad campaign with City Media Advertising at PortMiami and in busy Miami Beach garages and walkways. The goal was simple: meet families and travelers the second they arrive, when they’re excited, looking around, and making plans. You can feel it in the creative. Huge, up-close photos of tigers , a roaring hippo , kids feeding giraffes , and the tunnel view of an enormous crocodile . Short, friendly lines— “Live it!” “Feed a giraffe!” “Make eye co
Hugues Tsion Morcillo
Oct 13, 20252 min read


SKG Didn’t Dabble. They Owned Miami.
For nine (9) straight years, the Schiller Kessler Group (SKG) chose one strategy in Greater Miami: show up everywhere people move. Starting in 2016, we’ve helped SKG run transit ads across municipal and county parking facilities and the Metrorail system in Downtown, Miami Beach, Hialeah, and South Miami . The plan was simple and tough to miss: when someone is hurt and needs help, SKG is the first name they see. The Challenge Personal injury is crucial. People make decision
Hugues Tsion Morcillo
Sep 25, 20253 min read


Right Place, Right Time: Attorney Albert Quirantes Owns the Moment Outside Miami’s Criminal Courthouse
When someone gets arrested, families need help fast. That’s why we built a simple, hard-to-miss campaign for Attorney Albert Quirantes right next to the Gerstein Justice Building in Miami. The message is big and bold: “ARRESTED?” The photo is clear and professional. The phone number is huge: 305-644-1800 . In one glance, people know who to call, what he does, and how to reach him. No guessing. No clutter. Just action. We placed the posters where they matter most—by the cou
Hugues Tsion Morcillo
Aug 4, 20252 min read


Why Your Best Listings Aren't Selling (And How to Fix It)
The Problem Every Miami Realtor Faces You have a beautiful house for sale. Great photos. Perfect price. It's on all the websites. But...
Hugues Tsion Morcillo
Jul 7, 20252 min read


Visibility Is the Real Problem (Not Your Food): Miami Restaurant Marketing Strategies
Why Miami restaurants struggle despite great food and service Your food is good. Your team works hard. Your reviews are solid. So why do...
Hugues Tsion Morcillo
Jun 11, 20254 min read


Why Port Miami Is the Perfect Launchpad for Dayuse’s Latest Campaign
Port Miami isn’t just the cruise capital of the world—it’s also a key point of transition where travelers’ needs shift dramatically from...
Hugues Tsion Morcillo
Jun 1, 20252 min read


Miami Film Festival + City Media: 6 Years of Big Screens, Big Street Buzz
We’re proud to be a media partner of Miami Dade College’s Miami Film Festival every year since 2020 —that’s six (6) festivals in a row. Our job is simple: make sure Miami sees the dates, feels the energy, and knows where to go. You can spot the work in the photos: bright, character-driven posters and banners on busy streets , garage walls , elevator panels , and even parking pay screens . We place the message where people arrive, park, and wait —so there’s a quiet moment to
Hugues Tsion Morcillo
Apr 14, 20252 min read
READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?
GET IN TOUCH TODAY AND RECEIVE A COMPLIMENTARY CONSULTATION.
bottom of page
