Two Big Wins for New World Symphony in Miami Beach
- Hugues Tsion Morcillo
- Dec 2
- 2 min read
Client: New World Symphony (NWS)When: October and JanuaryGoal: Get more people to see the concert dates and plan a night of music.
What we did
This season, we ran two simple, powerful ad pushes for the New World Symphony in Miami Beach. The first was in early October for “Denève: Beethoven’s Eroica.” The second is for January 17–18: “John Adams with Denève & Ólafsson.”
We ran two ad pushes for NWS in Miami Beach:
October 4–5: Denève: Beethoven’s Eroica
January 17–18: John Adams with Denève & Ólafsson
Where the ads went
We placed the posters in elevators and city garages near shopping, dining, and event areas.Why here? People have dwell time while parking and waiting for elevators. They see the poster up close, and they see it again and again each week.
Why this worked
Clear message: Big names. Big dates. Easy to read.
Right place, right moment: Viewers are calm and have a minute to look.
Local reach: Residents and visitors both pass through these garages.
Easy next step: Call or visit nws.edu to pick a concert.
The creative style
Strong portraits of the conductors to grab attention.
High contrast (dark background, bright type) so text pops.
Simple layout so even a quick glance gives you the key info.
The result we wanted
When people ask, “What should we do tonight in Miami Beach?” they remember the poster and say, “Let’s check New World Symphony.”
Want this for your event or venue?
City Media Advertising helps Miami brands show up where people are, in garages, elevators, and busy walkways, so your message sticks.
Let’s plan your next campaign and turn everyday spaces into fans and ticket sales.
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