Zoo Miami at the Port and South Beach: Turning Arrivals Into Adventures

Zoo Miami launched an annual ad campaign with City Media Advertising at PortMiami and in busy Miami Beach garages and walkways.

The goal was simple: meet families and travelers the second they arrive, when they’re excited, looking around, and making plans.

You can feel it in the creative. Huge, up-close photos of tigers, a roaring hippo, kids feeding giraffes, and the tunnel view of an enormous crocodile. Short, friendly lines—“Live it!” “Feed a giraffe!” “Make eye contact with an apex predator!”—make the idea clear in one glance, even if you’re rolling a suitcase.

We placed these messages where people naturally pause: curbside drop-offs, garage ramps and exits, elevator banks, and the pedestrian paths to the cruise terminals. Those small moments matter. While someone pays for parking, waits for a friend, or calls a ride, they actually have time to read, smile, and think, “Let’s go to the Zoo.”

Because travelers use the same paths on the way in and out, the message repeats. That repeat exposure helps the idea stick: first as a cool thought before the cruise, then as an easy plan for the weekend after.

Locals see the same posters in Miami Beach garages during errands and dinners, so the Zoo stays top-of-mind for them too.

The visuals do heavy lifting against concrete and steel. Bright greens and blues pop. Big animal faces grab attention from across the lane; up close, the simple call to action points straight to ZooMiami.org to pick an experience. It’s a clean path: see the ad → choose an activity → plan a visit.

Even without exact numbers, there are real wins we can stand behind. We know the campaign had high visibility to cruise families because it lives on the exact routes they walk at PortMiami. We know it created dwell-time attention because the placements sit by payment screens, elevators, and pickup zones.

We know it built familiarity in the right neighborhoods because the same look shows up week after week in PortMiami and Miami Beach. And we know it appealed to both tourists and locals—tourists with suitcases at the port, locals parking for work, shopping, and dining nearby.

This program also rides the port’s year-round flow, keeping the Zoo in front of steady foot traffic no matter the season.

On the ground, staff often hear “we saw the port ad,” and the clear URL and QR callouts make it easy for people to check the site on the spot. That’s how awareness turns into visits.

Why choose PortMiami and Miami Beach for a family attraction? Because these are Miami’s front doors. Catch people at the start of their trip, and you turn travel time into discovery time.

For Zoo Miami, that means more families saying “let’s feed a giraffe” before they even unpack.

If you’re an attraction or local brand that wants this kind of steady visibility, we can help.

City Media Advertising secures the high-traffic, high-dwell locations—then pairs them with bold, friendly creative that’s easy to read and easy to act on.

Ready to meet your next visitors where Miami moves? Let’s plan your PortMiami and Miami Beach campaign.