Tyrex Takes Over Miami: A Powerful Outdoor Advertising Campaign Across PortMiami, Miami Beach & Downtown

In a city as vibrant and fast-moving as Miami, standing out requires more than just a good message, it takes strategic placement, precise execution, and access to the city’s highest-traffic locations. That’s exactly what Tyrex achieved through its latest outdoor advertising campaign with City Media Advertising, now displayed across PortMiami, Miami Beach, and Downtown Miami.

This campaign is a perfect example of how out-of-home (OOH) advertising in Miami can elevate brand visibility, especially when targeted toward industries with constant movement, high decision-making pressure, and massive foot traffic — like the cruise sector.

A Strategic Message Delivered at the Perfect Locations

The Tyrex campaign focuses on a clear, high-stakes message for cruise operators:“Cruise Lines: Take a Simple Step. Certify USB Keys Before Use On Board.”

By positioning these ads across multiple prime Miami locations, Tyrex ensures their message reaches:

• Cruise line staff

• Port personnel

• Maritime professionals

• Travelers and contractors

• Local commuters navigating port and urban corridors

  
  

The media units in the images are placed in high-visibility walkways and drive paths, allowing the creative to capture attention exactly where decisions are made.

Why PortMiami was a core part of the campaign

As the Cruise Capital of the World, PortMiami welcomes millions of passengers annually and thousands of crew members responsible for the technology used onboard. Placing Tyrex’s message here is not just smart; it’s perfectly aligned with their target market.

PortMiami outdoor advertising offers:

• Intense foot traffic from cruise passengers and staff

• Operational personnel who handle ship systems and onboard security

• Long dwell-time exposure near terminals, queues, and parking areas

This makes it one of the most high-impact locations for industrial, maritime, and B2B brands looking to influence decision-makers in real time.

Expanding Impact Through Miami Beach & Downtown Miami

To extend reach beyond the port, City Media Advertising installed additional media units in:

Miami Beach

A hotspot for hospitality workers, visiting professionals, and global travelers — ideal for reinforcing Tyrex’s cybersecurity message in a tourism-heavy zone.

Downtown Miami

A major hub for corporate offices, port employees, logistics companies, and maritime tech partners.This placement ensures Tyrex’s message resonates with executives and staff who influence procurement, operations, and onboard technology standards.

OOH Advertising in Miami: Why This Campaign Stands Out

This activation showcases the strength of Miami outdoor advertising when done strategically:

✔ High-exposure media assets in premium locations

The Tyrex campaign utilizes well-placed, highly visible OOH structures that capture foot and vehicle traffic from multiple angles.

✔ Messaging tailored to a concentrated, relevant audience

Rather than broad consumer targeting, the campaign focuses on professionals responsible for cruise operations — right where they work.

✔ City Media Advertising’s geographic spread

With media units across:

• PortMiami

• Miami Beach

• Downtown Miami

  
  

…brands gain access to Miami's highest-value, highest-traffic, and most influential districts.

✔ Proven execution and installation quality

The photos demonstrate clean, professional installations, an essential part of delivering a brand message with authority.

Why Miami Is Becoming a Hotspot for Outdoor Advertising

Miami is experiencing massive growth across tourism, business, infrastructure, and technology. This creates a perfect environment for brands seeking visibility and high-quality audiences.

Some key advantages of advertising in Miami:

• Surging visitor traffic (cruise, air travel, events)

• Fast-growing local economy

• High purchasing power among residents and travelers

• Unique advertising venues like PortMiami, municipal garages, and beachfront corridors

For brands with something important to say, Miami offers a level of exposure that is almost impossible to replicate elsewhere.

City Media Advertising: Your Partner for Strategic Outdoor Campaigns in Miami

The Tyrex campaign is a clear example of how City Media Advertising helps brands break through the noise with:

• Strategic OOH placements

• High-visibility media assets

• Miami-wide coverage

• Professional execution

• Audience-targeted campaign planning

Whether you’re a local business looking to attract customers or a global company targeting Miami’s influential tourism and business ecosystem, we help you reach the right audience where it matters most.

Ready to Launch Your Own Miami OOH Campaign?

If you want your brand to achieve the same level of visibility and impact as Tyrex, let’s talk.