Miami Film Festival + City Media: 6 Years of Big Screens, Big Street Buzz

We’re proud to be a media partner of Miami Dade College’s Miami Film Festival every year since 2020—that’s six (6) festivals in a row. Our job is simple: make sure Miami sees the dates, feels the energy, and knows where to go.

You can spot the work in the photos: bright, character-driven posters and banners on busy streets, garage walls, elevator panels, and even parking pay screens. We place the message where people arrive, park, and wait—so there’s a quiet moment to read “MIAMI FILM FESTIVAL, APR 3–13” and make a plan.

How the campaign shows up

• Street-level vinyls in arts corridors and near venues to spark buzz.

• Large garage units at entries/exits so drivers see the dates at low speed.

• Elevator posters with clear, simple layouts (perfect for dwell time).

• Pay-station screens that confirm the message while you print your ticket.

What we can reliably say it delivers

• High visibility to festivalgoers and locals moving through Downtown, Brickell, Miami Beach, and Wynwood corridors where they shop, dine, and see films.

• Repeat exposure: people pass the same garages and elevators multiple times during the week, so the dates stick.

• Dwell-time attention at payment areas and elevator lobbies—ideal for short, bold creative.

• A fast path to action: the artwork points directly to miamifilmfestival.com, so checking the lineup is one tap away.

• Seasonal alignment: placements ramp up right before and during the festival window, catching last-minute planners and word-of-mouth traffic.

• Neighborhood familiarity: a consistent look each year helps people recognize the festival faster the next time they see it.

Why the creative works

The festival brand leads with big characters and big color—perfect for concrete garages and stainless-steel elevators. Large type, short copy, and high contrast keep the message readable from a few steps away or from a slow-moving car. That’s exactly what these spaces demand.

The takeaway

For six straight years, City Media has helped the Miami Film Festival meet people where they actually are, on sidewalks, in garages, and in elevators, right when they’re making plans.

Even without quoting numbers, we know this program delivers what festivals need most: awareness at the right moment and a clear next step to the schedule.

Planning a season, series, or cultural event? Let’s put your dates in front of Miami—every time someone parks, rides, or heads out for a night on the town.