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Why Your Best Listings Aren't Selling (And How to Fix It)

  • Writer: Hugues Tsion Morcillo
    Hugues Tsion Morcillo
  • 3 days ago
  • 2 min read

The Problem Every Miami Realtor Faces

You have a beautiful house for sale. Great photos. Perfect price. It's on all the websites.

But nobody's calling.

Sound familiar?

Here's why: The people who want to buy it don't know it exists.


Too Many Agents, Not Enough Buyers

Miami has over 52,000 real estate agents. That's a lot of competition.

Everyone's fighting for attention online. Facebook ads. Instagram posts. Zillow listings.

But guess what? Online ads are getting more expensive and less effective every year.


Where Your Buyers Really Are

Here's something interesting: Most people buy homes within 3 miles of where they already live or work.

That means your buyers are already here. They're driving around Miami right now. They're parking their cars. Walking to work. Taking the Metrorail.

But they don't see you. They don't know you exist.


The Secret Successful Agents Know

The best agents in Miami aren't just online. They're everywhere their buyers go.

Think about it:

  • Where do wealthy people park? Municipal garages and Port Miami

  • Where do they walk? Downtown Miami and Miami Beach

  • Where do they wait? Metrorail stations

Smart agents put their signs and ads in these exact spots.


Why This Works So Well

When people see your face and name every day, something amazing happens:

  • They remember you

  • They take a photo of your ad

  • They trust you because you stand out and do things most of your competitors don't

  • They call you when they're ready to buy or sell

It's that simple.


Real Results From Real Agents

Brown Harris, for instance, started advertising in Miami Beach's municipal parking garages close to their office. Within a few months, they noticed improved visibility with locals. They increased the number of signs, and their advertising campaign lasted 18 months until they moved to another Miami location.

All from a few strategic sign placements. It worked great. Just a few signs made a big difference.


The Money Math

Let's be honest about costs:

  • Google ads: $100+ per lead (maybe they call, maybe they don't)

  • Garage signage: Hundreds of people see you every single day for months

Which sounds like a better deal?


Your Buyers Are Waiting

Right now, someone who needs a realtor is:

  • Parking at in Downtown Miami or in the core of South Beach.

  • Walking through Miami Beach.

  • Taking the Metrorail to work.

They're looking for an agent they can trust. Someone they recognize. Someone who's part of their neighborhood.

That could be you.


Time to Get Visible

Every day you wait is another day your competitors get ahead. They're claiming the best spots. Building recognition. Getting listings.

Don't let another buyer slip away because they couldn't find you.

Ready to be the agent everyone knows? City Media Advertising puts your message exactly where your next client will see it.

Because in Miami real estate, if they can't see you, they can't hire you.


Contact us today. Let's make you the most recognized agent in your area.


Sources: Project info and instructions

 
 
 
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