With the growth of smart cities, transit advertising has became one of the most sought-after advertising media for lots of brands. Parkgest, the managers of the very fancy Montblanc parking garage (Switzerland) could not agree more. They deeply turn their entire huge parking garage into a highly targeted and fancy media. For more than 50 years, global luxury brands had chosen this unique location to launch new product, nurture their brand awareness towards a target of consumers they usually are tied to.

With almost 100,000 monthly drivers (about 3.300 each day) Parkgest is smartly using each media signs spaces available in parking garage to inform Montblanc daily consumers about new brands opportunites: ads on parking tickets,gate-arms, payment areas, elevators, escalators, exhibition podiums in the basement … each parking garage media spaces, from the most intimate to the most spectacular, has been optimized and properly used to provide brands a unique range of possibility to reach their consumers where they effectively are. Doing so, they offered brands wide fields of expression to reinforce the attachment of their historical customers, and provoke the craze of new generations of “consumers”, sensitive to values ​​and ethics, beyond the commercial dimension. The result of the campaign look awesome…

 

 

 

 

Share This